Jiayi Li

Timeline
Areas
For
Resources
4 weeks
October 2022
Creative Direction
Design Systems
Print Design
Jiayi Li, a Paris-based illustrator.
ItsNiceThat, a platform for the creative community.
Adobe Suite (Ps, Ai, Id)
‍
Advised by Kelsey Dusenka.

Jiayi Li is a typography system consisting of a magazine spread and Instagram advertisement concept for an ItsNiceThat feature article.

Jiayi Li Magazine Mockup

Overview

Jiayi Li is a Paris-based illustrator who grew up in China living in various big cities (Chongqing, Guangzhou, Huizhou, Shanghai). She studied fine art before pursuing further education in Paris for graphic design. Today, her illustrations are recognized for their culturally relevant elements that prompt sentimental memories.
My Contributions
This case study goes through my process and reflection in creating a design system for her work, namely, designing a magazine spread and an Instagram advertisement around Jiayi Li’s feature in an ItsNiceThat article, which can be read online here.

Please read the case study for this project here.
Reflections
✍  Learning more design software skills

Concluding on this project, this design system was sincerely extremely fun to work on from start to finish. I learned new software (Adobe InDesign) and really got to experiment with making a design project that was more complete and full in its execution than just doing smaller design exercises that make up many introductory design courses.

📑  Appreciation for communication media

I came out of this project with a better appreciation for communication design in general — even though flipping through a magazine is a simple reading process, there is a lot of work that goes behind the design and its a testament to designers’ focus and time spent thinking about UX and layout that a magazine spread can be such an effortless reading experience.

🗣️  Usefulness of team critique sessions

With the feedback given to me from final critique, I am really happy that others experienced the fluidly of the reading experience I created through my magazine spread. I loved the comment about how I designed a sort of “sleeper” of a cover, which opens up into a big, bold illustration page that creates an intriuging, enjoyable flip-through. It’s satisfying that others found my design to be cohesive in both color and form, and appreciated little touches and additions I added throughout my designing process.

Telesair, Inc.
Lunar Gala: Liminal