For S/S 24, Pittsburgh's largest fashion show Lunar Gala exists only within the space between spaces.
Project Overview
Lunar Gala is an annual student-run fashion show that showcases brilliant artistry in design, modeling, and production, and dance performance. I had the chance to co-lead the Public Relations and Marketing team for Lunar Gala's 2024 show: LIMINAL.
My Contributions
I oversaw a team of 15 in the Digital Marketing team, leading the digital presence and sponsorships for the year's program. Much of my work involved collaborating with the print team and web team to establish and promote brand guidelines, advertising, merchandise sales, and social media marketing for the event.
Show Day
PR Highlights
We ran a marketing campaign to have our show featured on various publications, magazines, and other local spaces, both to look for local and alumni designers as well as to attract attendees. In the photo example, an article was written on Lunar Gala by the lovely Melanie Kawai McGinniss at Pittsburgh Magazine, which you can read online here.
We exceeded our ticket sales from last year, with over a total of one thousand attendees in-person and on our livestream. On show day, we partnered with local flower business Gidas Flowers to bring bouquets to celebrate each designer.
Community Outreach
Show Day Tickets
Lunar Gala x TONS Pop Up Sale
This year, we continued and expanded our collaboration with the TONS store in Pittsburgh, a fashion and creative boutique showcased on Forbes and Complex.com. The LG x TONS post-show sale highlighted the designers’ lines at TONS on April 6th, after the main show event. It was a special opportunity for the public to view the garments from the show up close & purchase them.
Reflections
🫧 Special thanks and honors...
HUGE credit goes to everyone involved in this year's design and production. Lunar Gala is a cross-disciplinary fashion organization and we had 9 teams this year— Creative, Production, Design, Cinematography, Model, PR, Dance, Finance, and Hair/Makeup— not to mention multiple collaborators and contributors such as Style413 and TONS.
It was an honor being a part of the executive team and overseeing such a creative event that is the cumulation of a lot of hard work and passionate craft.
👁️ Looking for more?
If you want to see more of our show prep and creative development, view the 2024 LIMINAL website:
https://2024.lunargala.org